During setup
Clarify whether behind-the-scenes capture, location tags, or supplier content are permitted.
12 / Images, social media & publicationMaeve Kelly Atelier
The image belongs
to the family first.
A private wedding can have extraordinary photography and film without becoming public content. Permissions should be specific, coordinated, and decided before the images exist.
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Editorial taste does not require editorial access.
CAPTURE / PERMISSION / DISTRIBUTION
01The decision
Separate creation from publication.
The family may want a complete private archive while declining live posting, supplier previews, portfolio use, press submissions, or future social content. Those are separate permissions and should not be collapsed into one assumed yes.
A clear image policy identifies who may capture, who receives the work, where it may live, and whether any public use is permitted now or later.
02The full team
The photographer is not the only camera.
Venues, florists, production partners, caterers, stylists, entertainers, assistants, second shooters, and guests may all create images or reveal location and timing through posts. A workable plan considers the full team rather than relying on one contract.
During the event
Coordinate guest guidance, vendor phone expectations, and any appointed content team.
After delivery
Define galleries, download rights, portfolio use, submissions, embargoes, and future permissions.
Across subcontractors
Confirm that assistants and temporary crew receive the same practical guidance as lead partners.
03The tone
Privacy can still feel hospitable.
Guest guidance does not need to sound punitive. The right language can protect the family’s preference while keeping attention on the celebration rather than the rule.
Legal rights and releases belong with counsel. The planning team coordinates the agreed policy across suppliers, communication, timelines, and the on-site experience.
DIRECT ANSWERS
What people ask first.
Can wedding vendors be asked not to post photographs?
Yes, but the expectation should be discussed before appointment and reflected appropriately in the engagement terms. Counsel should advise on contractual rights and enforceability.
Can a family keep the photographs but decline publication?
Yes. Private delivery and public use are separate questions. A photographer can create a complete archive for the family while public posting, portfolio use, and editorial submission remain restricted by agreement.
What does a no-social-media plan cover?
It can cover vendor capture, guests, content creators, location tags, live posting, same-day previews, galleries, portfolio use, press submissions, subcontractors, and the communication needed to make the policy workable.